Why is social media marketing so important?
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IMPROVE BRAND AWARENESS
Social media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility. 3.81 billion people use social media worldwide in 2020…there has never been a better time to get in front of your customers!
IMPROVE BRAND LOYALTY
When you have a social media presence, you make it easier for your customers to find and connect with you – developing a loyal customer base is one of the main goals of almost any business. With the correct social media strategy, not only will you increase your traffic you will see higher conversion rates.
INCREASE WEBSITE TRAFFIC
By sharing your content on social media, you are giving users a reason to clickthrough to your website improving your brand awareness. If your business provides a product you can now use the online shop on Instagram where your products are shown through a catalogue linking to your website.
I know the digital world can be intimidating to many, it is changing all the time. You may find it hard to keep up with the evolving trends – but that is why you should hire a social media manager to do this for you.
I will work with you, get to know your business, most importantly your key values, what is working well and what isn’t working so well on your social media. I want to know your goals and help you achieve them. I will develop a social media strategy and set goals to increase your brand awareness and engagement.
Anyone can create a ‘pretty’ looking social media for their company, but you need a social media manager to create a plan for what your social media will focus on across all platforms – I will work with you ensure your brand identity is carried clearly and consistently across these platforms.